Understanding media users :
by Wilson, Tony,
Published by : Wiley-Blackwell, (Chichester ; | Malden, MA :) Physical details: 219 p. ; 24 cm. ISBN:9781405155663 (hbk. : alk. paper); 1405155663 (hbk. : alk. paper); 9781405155670 (pbk. : alk. paper); 1405155671 (pbk. : alk. paper). Year: 2009| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| University of Sargodha-Central Library | 302.23 WIU (Browse shelf) | Available | 100358 |
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| 302.23 WIM Mass media research | 302.23 WIM Mass media research | 302.23 WIM Media Production / | 302.23 WIU Understanding media users : | 302.2301 BAM Mass communication theory : | 302.23/01 MCL The language of magazines / | 302.23014 ANA Analysing media texts / |
Includes bibliographical references (p. [176]-203) and index.
A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
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