Data-driven public relations research :
by Eggensperger, Jim,
Edition statement:1 Edition. Physical details: pages cm ISBN:9781138717060 (hardback); 9781138717077 (pbk.).| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| University of Sargodha-Central Library | 659.2072 (Browse shelf) | Available | 100270 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
| 659.202 THP The public relations handbook / | 659.202 THP The public relations handbook / | 659.207 DUS Successful public relations: | 659.2072 Data-driven public relations research : | 659.209 LEB A branded world : | 659.285 MAR Reputation marketing : building and sustaining your organization's greatest asset / | 659.29332 HYP Public finance : |
Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles.
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