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Marketing management :

by Dolan, Robert J.
Series: McGraw-Hill/Irwin series in marketing Published by : McGraw-Hill Irwin, (Boston :) Physical details: ix, 498 p. : ill. ; 26 cm. ISBN:007249980X (alk. paper).
Subject(s): Marketing -- Management. | Marketing -- Management -- Case studies.
Year: 2002
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Previously published: Homewood, IL : Irwin, c1993.

Includes bibliographical references.

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