Marketing research essentials /
by McDaniel, Carl D.
Edition statement:4th ed. Published by : J. Wiley, (Hoboken, NJ :) Physical details: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + ISBN:0471448451.
Subject(s):
Marketing research.
Year: 2004
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.83/MCM (Browse shelf) | Available | 77284 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
| No cover image available | ||||||||
| 658.5WIH How to implement lean manufacturing. | 658.802/CRS Strategic marketing / | 658.82/SHA Advertising, promotion & supplemental aspects of integrated marketing communications / | 658.83/MCM Marketing research essentials / | 658 AFO Organization Behaviour | 658 ALB Bost yours Intellgence : | 658 ANM Management control systems / |
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 8-14 of the 3rd group) and index.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
There are no comments for this item.