Advertising and promotion :
by Belch, George E.
Additional authors:
Belch, Michael A.
Edition statement:7th ed.
Published by :
McGraw-Hill Irwin,
(Boston :)
Physical details: xxvi, 820 p. : col. ill. ; 29 cm.
ISBN:0073101265 (alk. paper); 9780073101262.
Year: 2007
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.1/BEA (Browse shelf) | Available | 77281 |
Includes bibliographical references (p. 763-789) and indexes.
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