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Copywriting for the electronic media :

Edition statement:4th ed. Published by : Thomson/Wadsworth, (Belmont, CA :) Physical details: xiv, 306 p. : ill. ; 28 cm. ISBN:0534526608.

Subject(s): Advertising copy. | Broadcast advertising.

Year: 2003

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Includes bibliographical references (p. [299]-300) and index.

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Wazir Agha Library, UOS