Strategic marketing /
by Cravens, David W.
Additional authors:
Piercy, Nigel.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:7th ed.
Published by :
McGraw-Hill Irwin,
(Boston :)
Physical details: xviii, 843 p. : ill., maps ; 26 cm.
ISBN:0072466650 (student : alk. paper); 0071151613 (international : alk. paper).
Subject(s):
Marketing
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Decision making.
|
Marketing
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Management.
|
Marketing
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Management
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Case studies.
Year: 2003
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 658.8 STD (Browse shelf) | Available | 63882 | |
Books | University of Sargodha-Central Library | 658.802/CRS (Browse shelf) | Available | 77279 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
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658.5/CHO Operations management for competitive advantage / | 658.5TEP roduction management. | 658.5WIH How to implement lean manufacturing. | 658.802/CRS Strategic marketing / | 658.82/SHA Advertising, promotion & supplemental aspects of integrated marketing communications / | 658.83/MCM Marketing research essentials / | 658 AFO Organization Behaviour |
Includes bibliographical references and indexes.
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