Strategic marketing /
by Cravens, David W.
Additional authors:
Piercy, Nigel.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:7th ed.
Published by :
McGraw-Hill Irwin,
(Boston :)
Physical details: xviii, 843 p. : ill., maps ; 26 cm.
ISBN:0072466650 (student : alk. paper); 0071151613 (international : alk. paper).
Subject(s):
Marketing
--
Decision making.
|
Marketing
--
Management.
|
Marketing
--
Management
--
Case studies.
Year: 2003
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.8 STD (Browse shelf) | Available | 63882 | |
|
Books
|
University of Sargodha-Central Library | 658.802/CRS (Browse shelf) | Available | 77279 |
Includes bibliographical references and indexes.
There are no comments for this item.