Essentials of marketing research /
by Zikmund, William G.
Additional authors:
Babin, Barry J.
Edition statement:5th ed.
Published by :
South-Western Cengage Learning,
(Australia ; | Mason, OH :)
Physical details: xxiv, 452 p. : ill. ; 28 cm.
ISBN:9781133190646 (pbk.); 1133190642 (pbk.).
Subject(s):
Marketing research.
Year: 2013
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.83 ZIE (Browse shelf) | Available | 96605 |
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/cengage).
Includes bibliographical references and index.
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