Wazir Agha Library, UOS

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International marketing /

by Cateora, Philip R.
Edition statement:11th ed. Published by : R. D. Irwin, (Homewood, Ill. :) Physical details: xv, 734 p. : ill. ; 24 cm. ISBN:9780071233071.
Subject(s): Export marketing. | International business enterprises.
Year: 1979
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Includes indexes.

Bibliography: p. 716-722.

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