Strategic brand management :
by Keller, Kevin Lane,
Edition statement:3rd ed. Published by : Pearson/Prentice Hall, | Pearson, (Upper Saddle River, NJ : | New Delhi:) Physical details: xxiii, 6925 p. : ill. ; 27 cm. ISBN:9780131888593 (casebound); 0131888595 (casebound); 9788131756898. Year: 2008Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 658.827 KES (Browse shelf) | Available | 60381 | |
Books | University of Sargodha-Central Library | 658.827 KES (Browse shelf) | Available | 96119 |
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658.827 DUI IMC : | 658.827 HAB Brand royalty : | 658.827 KES Strategic brand management : | 658.827 KES Strategic brand management : | 658.827 NEB A new brand world : | 658.827 RII Identify : | 658.83 AAM Marketing Research |
Includes bibliographical references and index.
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