Wazir Agha Library, UOS

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Strategic brand management :

by Keller, Kevin Lane,
Additional authors: Paramesaran, M. G. | Jacob, Isaac.
Edition statement:3rd ed. Published by : Pearson/Prentice Hall, | Pearson, (Upper Saddle River, NJ : | New Delhi:) Physical details: xxiii, 6925 p. : ill. ; 27 cm. ISBN:9780131888593 (casebound); 0131888595 (casebound); 9788131756898.
Subject(s): Brand name products -- Management.
Year: 2008
Online resources:
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.827 KES (Browse shelf) Available 60381
Books Books University of Sargodha-Central Library
658.827 KES (Browse shelf) Available 96119

Includes bibliographical references and index.

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