Strategic management concepts :
by David, Fred R.
Edition statement:14th ed. Published by : Pearson, | PHI Learning, (Boston : | Dehli:) Physical details: xxx, 270 p. : ill. ; 28 cm. ISBN:9780132666213; 0132666219; 9780132664233; 0132664232; 9788120348851. Year: 2013| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 658.412 DAS (Browse shelf) | Available | 96121 |
Previously published under title: Strategic management.
Includes bibliographical references and indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
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