Integrated advertising, promotion, and marketing communications /
by Clow, Kenneth E.
Additional authors:
Baack, Donald.
Edition statement:6th ed.
Published by :
Pearson,
(New Delhi:)
Physical details: 454 p. : illustrations ; 28 cm
ISBN:9780133126242; 0133126242; 9789332518377.
Year: 2015
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University of Sargodha-Central Library | 659.1 CLI (Browse shelf) | Available | 96066 |
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| 659.1 BEL l Advertising and promotion : | 659.1 BIJ Journalism advertisement and public relations / | 659.1 BUM Marketing research / | 659.1 CLI Integrated advertising, promotion, and marketing communications / | 659.1 DAC The consumerist manifesto : | 659.1 HAP Planning for power advertising : | 659.1 INB International advertising : |
Includes bibliographical references and indexes.
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