Research methods for business students /
by Saunders, M. N. K.
Edition statement:5th ed. Published by : Prentice Hall, | Pearson, (New York : | New Delhi:) Physical details: xxi, 614 p. : ill. ; 27 cm. ISBN:9780273716860 (pbk. : alk. paper); 9788131761045. Year: 2009| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 650.072 SAR (Browse shelf) | Available | 96111 |
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| 650.072 LED Doing business research : | 650.072 POD Designing and managing a research project : | 650.072/SAR Research Methods for business students/ | 650.072 SAR Research methods for business students / | 650.072 SER Research methods For Business : | 650.072 SER Research methods for business : | 650.072 SER Research methods for business : |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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