Strategic marketing problems :
by Kerin, Roger A.
Edition statement:12th ed. Published by : Prentice Hall, | Pearson, (Upper Saddle River, N.J. : | New Delhi:) Physical details: xi, 708 p. : ill., maps ; 29 cm. ISBN:9780136107064 (casebound : alk. paper); 0136107060 (casebound : alk. paper); 9780132465496 (IE); 0132465493 (IE); 9788131755310.| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 658.802 KES (Browse shelf) | Available | 96122 |
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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