Marketing management /
by Kotler, Philip.
Edition statement:14th ed. Published by : Prentice Hall, | Pearson, (Upper Saddle River, N.J. : | Dehli:) Physical details: in various pages. col. ill. ; 29 cm. ISBN:9780132102926; 0132102927; 9788131767160. Year: 2012Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 658.8 KOM (Browse shelf) | Available | 96091 |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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