Laddering :
by Holtzclaw, Eric V.,
Published by : Wiley, (New Jersey:) Physical details: xvi, 208 pages : ills. ; 24 cm ISBN:9781118566121 (cloth); 1118566122 (cloth).| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 658.8342 HOL (Browse shelf) | Available | 96078 |
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| 658.8342 ARC Consumers / | 658.8342 ARC Consumers / | 658.8342 BLC Contemporary cases in consumer behavior / | 658.8342 HOL Laddering : | 658.8342 SCC Consumer behavior / | 658.8342 SCC Consumer behaviour: | 658.8342 SCC Consumer behavior / |
Includes index.
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword.
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