Innovation, product development and commercialization :
by Rafinejad, Dariush,
Published by : J. Ross Pub., (Ft. Lauderdale, FL :) Physical details: xxvii, 403 p. : ill. ; 27 cm. ISBN:9788131509982; 9788131509982 . Year: 2006| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 658.503 RAI (Browse shelf) | Available | 94531 |
Includes bibliographical references and index.
High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.
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