Advertising media planning /
by Sissors, Jack Zanville,
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| University of Sargodha-Central Library | 659.111 SIA (Browse shelf) | Available | 93491 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
| No cover image available | ||||||||
| 659.109 PRA-H The Practice Of Advertising / | 659.1094 RIE European advertising strategies : | 659.11 SIS Advertising media planning / | 659.111 SIA Advertising media planning / | 659.130 PAA Advertising & Media / | 659.13 VRA Creative strategy in advertising / | 659.130 WAM Media selling : |
Includes bibliographical references and index.
Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strategy and media planning -- Strategy planning I : who, where, and when -- Strategy planning II : weighting, reach, frequency, and scheduling -- Selecting media classes : intermedia comparisons -- Principles of planning media strategy -- Evaluating and selecting media vehicles -- Media costs and buying problems -- Setting and allocating the budget -- Testing, experimenting, and media planning.
There are no comments for this item.