Marketing management /
by Kotler, Philip.
Edition statement:14th [ed.] Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xxii, 657, [127] p. : col. ill. ; 29 cm. ISBN:9780132102926; 0132102927. Year: 2012| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| University of Sargodha-Central Library | 658.8 KOM (Browse shelf) | Available | 92196 |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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