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Handbook of research on Asian business /

Additional authors: Yeung, Henry Wai-Chung.
Published by : Edward Elgar, (Cheltenham, Glos, UK ; | Northampton, MA :) Physical details: xvii, 488 p. : ill. ; 25 cm. ISBN:9781843769606; 1843769603; 9781848440920 (pbk.). Year: 2007
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Item type Current location Call number Status Date due Barcode
University of Sargodha-Central Library
338.095 HAN (Browse shelf) Available 92202

Includes bibliographical references and index.

Unpacking the business of Asian business / Henry Wai-chung Yeung -- Strategy research in Asia / Andrew Delios, Wei Wei Xu and Kulwant Singh -- Towards an institution-based view of business strategy in Asia / Mike W. Peng -- Guanxi as the Chinese norm for personalized social capital / Peter Ping Li -- Transferring knowledge to enterprises in China / Eric W.K. Tsang -- Business organizations in China / Doug Guthrie and Junmin Wang -- Challenges of marketing to Asian consumers / Piyush Sharma... [et al.] -- Marketing practice 'crossvergence' in post-crisis Asia / Tim G. Andrews -- Entry and marketing strategies of FDI firms in China / Tung-lung Steven Chang -- China marketing / Ying Ho and Kam-hon Lee -- Global retailers and Asian manufacturers / Gary G. Hamilton and Misha Petrovic -- The state and transnational capital in adaptive partnership / Christopher M. Dent -- Capital's search for order / Nicholas A. Phelps -- Government policies towards FDI across East and Southeast Asia / Axè̀le Giroud -- Change and continuity in business organization / Lai Si Tsui-Auch -- How Taiwan built an electronics industry / John A. Mathews -- Cultural considerations of business and economic development in East Asia / F. Gerard Adams and Heidi Vernon -- The dynamics of southeast Asian Chinese business / Henry Wai-chung Yeung -- Innovation policies for Asian SMEs / Cristina Chaminade and Jan Vang -- Explaining multinational companies from the developing economies of East and Southeast Asia / Paz Estrella Tolentino -- Explaining the emergence of Thai multinationals / Pavida Pananond -- Corporate China goes global / Friedrich Wu.

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