Wazir Agha Library, UOS

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Electronic media :

by Gross, Lynne S.
Additional authors: Gross, Lynne S. -- Telecommunications.
Edition statement:10th ed. Published by : McGraw-Hill Higher Education, (New York, NY :) Physical details: xv, 442 p. : ill. 23 cm. ISBN:9780073378862 (pbk. : acid-free paper); 0073378860 (pbk. : acid-free paper).
Subject(s): Engineering ------- Telecommunication. | Broadcasting.
Year: 2010
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Item type Current location Call number Status Date due Barcode
University of Sargodha-Central Library
384 GRE (Browse shelf) Available 90933

Rev. ed. of: Telecommunications. 9th ed. c2006.

Includes bibliographical references and index.

The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene.

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