Wazir Agha Library, UOS

Normal view MARC view ISBD view

Creating your library brand :

by Doucett, Elisabeth.
Published by : American Library Association, (Chicago :) Physical details: xiii, 124 p. : ill. ; 23 cm. ISBN:9780838909621 (pbk. : alk. paper); 0838909620 (pbk. : alk. paper).
Subject(s): Libraries -- Marketing. | Branding (Marketing)
Year: 2008
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.1902 DOC (Browse shelf) Available 89741

Includes index.

Defining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions.

There are no comments for this item.

Log in to your account to post a comment.
//