Information marketing /
by Rowley, J. E.
Edition statement:2nd ed. Published by : Ashgate, (Aldershot, England ; | Burlington, VT :) Physical details: xvi, 228 p. : ill. ; 24 cm. ISBN:0754644138 (alk. paper).
Subject(s):
Library Science.........Information services
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Marketing.
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Information services industry.
Year: 2006
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University of Sargodha-Central Library | 025.040688 ROI (Browse shelf) | Available | 88759 | |
|
Books
|
University of Sargodha-Central Library | 025.040688 ROI (Browse shelf) | Available | 88758 |
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
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