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A new brand world :

Additional authors: Fenichell, Stephen.

Published by : Viking, (New York :) Physical details: xix, 220 p. ; 25 cm. ISBN:0670030767.

Subject(s): Brand name products. | New products -- Management.

Year: 2002

Online resources:

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Item type	Current location	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	658.827 NEB (Browse shelf)	Available		85841

Includes index.

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Wazir Agha Library, UOS