Harvard business review on pricing.
Published by : Harvard Business School Pub., (Boston :) Physical details: 209 p. ; 20 cm. ISBN:9781422146583 (pbk. : alk. paper).| Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 658.816 HAR (Browse shelf) | Available | 85634 | |
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University of Sargodha-Central Library | 658.816 HAR (Browse shelf) | Available | 85633 | |
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University of Sargodha-Central Library | 658.816 HAR (Browse shelf) | Available | 85637 | |
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University of Sargodha-Central Library | 658.816 HAR (Browse shelf) | Available | 85636 | |
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University of Sargodha-Central Library | 658.816 HAR (Browse shelf) | Available | 85635 |
A selection of articles previously published in the Harvard business review.
Includes index.
How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.
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