Contemporary advertising /
by Arens, William F.
Edition statement:8th ed. Published by : McGraw-Hill Irwin, (Boston :) ISBN:0072415444 (alk. paper); 0072451769 (CD-ROM).
Subject(s):
Advertising.
Year: 2002
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Accompanying Material OF Contemporary Advertising,
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
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