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Principles of advertising & IMC /

Additional authors: Duncan, Tom -- (Thomas R.). -- IMC.

Edition statement:2nd ed. Published by : McGraw-Hill/Irwin, (Chicago, IL :) ISBN:0072537744 (alk. paper); 0071111182 (international : alk. paper).

Subject(s): Branding (Marketing)

Year: 2005

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Item type	Current location	Call number	Status	Date due	Barcode
Visual Materials	Hall B	CD413 (Browse shelf)	Not for loan		CD413

Accompanying Material of Principles of Advertising.

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