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Marketing management :

by Boyd Harper W.
Additional authors: Boyd, Harper W.
Edition statement:4th ed. Published by : McGraw-Hill, (Boston, Mass. :) ISBN:0072315237 (alk. paper).
Subject(s): Marketing -- Management.
Year: 2002
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Accompany Material of Marketing Management.

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System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.

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