Advertising, promotion & supplemental aspects of integrated marketing communications /
by Shimp, Terence A.
Edition statement:6th ed. Published by : Thomson South-Western, (Mason, Ohio :) Physical details: xxi, 650 p. : ill. (some col.) ; 29 cm. ISBN:0030352711. Year: 2003| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 658.82/SHA (Browse shelf) | Available | 59655 |
Includes bibliographical references and indexes.
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