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Measuring media audiences /

Additional authors: Kent, Raymond A.

Published by : Routledge, (London ; | New York :) Physical details: xiii, 202 p. : ill. ; 23 cm. ISBN:0415082897; 0415082900 (pbk.).

Subject(s): Mass media -- Audiences.

Year: 1994

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Item type	Current location	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	302.23 MEA (Browse shelf)	Available		52908

Includes bibliographical references and index.

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Wazir Agha Library, UOS