Understanding media semiotics /
by Danesi, Marcel,
Published by : Arnold ; | Oxford University Press, (London : | New York :) Physical details: x, 253 p. ; 25 cm. ISBN:0340808837; 0340808845 (PBK.). Year: 2002| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 302.070 DAN (Browse shelf) | Available | 52941 |
Includes bibliographical references (p. [230]-243) and index.
Machine generated contents note: 1 The mediated world -- What is a medium? -- Development of the mass media -- Basic notions -- Semiotic method -- 2 An outline of semiotic theory -- Background and general notions -- Narrative -- Metaphor -- 3 Print media -- The development of print media -- Books -- Newspapers -- Magazines -- 4 Audio media -- Recorded music -- Rock music -- The radio -- 5 Film -- Motion pictures -- Cinema and postmodernism -- Cinema genres -- 6 Television -- The advent of TV -- The impact of TV -- TV and social change -- 7 The computer and the Internet -- Computer media -- The Internet -- The computer and the mind -- 8 Advertising -- What is advertising? -- Creating a signification system -- Advertising textuality -- 9 Social impacts of the media -- Overview -- Mediation -- Concluding reflections.
There are no comments for this item.