Marketing management /
by Kotler, Philip.
Edition statement:14th [ed.] Published by : pearson ; (London :) Physical details: 679, [31] p. : col. ill. ; 29 cm. ISBN:9780132102926; 0132102927. ISSN:273753363 Year: 2012| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 658.8 KOM (Browse shelf) | Available | 83154 | |
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Books
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University of Sargodha-Central Library | 658.8 KOM (Browse shelf) | Available | 83178 |
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Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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