Kleppner's advertising procedure /
by Russell, Thomas,
Additional authors:
Lane, W. Ronald,
--
1940-
|
Kleppner, Otto,
--
1899-
--
Advertising procedure.
|
Fashion Institute of Technology (New York, N.Y.)
Edition statement:13th ed.
Published by :
Simon & Schuster Custom Pub.,
(Needham Heights, MA :)
Physical details: 1 v. (various pagings) : ill. (some col.) ; 27 cm.
ISBN:0133488306; 0536593051.
Subject(s):
Advertising.
Year: 1996
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.1/RUK (Browse shelf) | Available | 52884 |
"With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty."
"Custom edition for the Fashion Institute of Technology."
Includes bibliographical references and index.
There are no comments for this item.