European advertising strategies :
by Rijkens, Rein.
Published by : Cassell, (London, England :) Physical details: xiv, 210 p. : ill. ; 25 cm. ISBN:0304317969 :.
Subject(s):
Advertising
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Europe
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Case studies.
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International business enterprises
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Europe
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Case studies.
Year: 1992
Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 659.1094 RIE (Browse shelf) | Available | 54175 |
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659.102 BLY The online copywriter's handbook : | 659.1042 MCA The commercialization of American culture : | 659.109 PRA-H The Practice Of Advertising / | 659.1094 RIE European advertising strategies : | 659.11 SIS Advertising media planning / | 659.111 SIA Advertising media planning / | 659.130 PAA Advertising & Media / |
Includes bibliographical references (p. 209-210).
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