Creativity in public relations /
by Green, Andy,
Series: PR in practice series Edition statement:3rd ed. Published by : Kogan Page, (Philadelphia :) Physical details: xii, 244 p. : ill. ; 24 cm. ISBN:9780749448233; 0749448237. Year: 2003| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 659.2 GRC (Browse shelf) | Available | 59647 |
Includes bibliographical references and index.
A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
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