Advertising basics! :
by Vilanilam, John V.
Published by : Response Books, (New Delhi ; | Thousand Oaks, Calif. :) Physical details: xi, 200 p. ; 24 cm.. ISBN:0761998101 (pbk.). Year: 2004Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University of Sargodha-Central Library | 659.1 VIA (Browse shelf) | Available | 59663 |
Includes bibliographical references ([159]-160) and index.
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
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