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Basic marketing research /

by Churchill, Gilbert A.
Additional authors: Brown, Tom J.
Edition statement:7th ed. Published by : South-Western/Cengage Learning, (Australia ; | Mason, OH :) Physical details: xxvi, 594 p. : ill. ; 29 cm. ISBN:9780324599343; 032459934X.
Subject(s): Marketing research.
Year: 2010
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Item type Current location Call number Status Date due Barcode
University of Sargodha-Central Library
658.83 CHB (Browse shelf) Available 82921

Includes access code for free 4 month subscription to InfoTrac college edition, the online library (http://www.qualtrics.com/basic).

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