The psychology of advertising /
by Fennis, Bob Michaël,
Additional authors:
Stroebe, Wolfgang.
Published by :
Psychology Press,
(Hove, East Sussex ; | New York :)
Physical details: xi, 329 p. : ill. ; 26 cm.
ISBN:9780415442732 (hbk. : alk. paper); 0415442737 (hbk. : alk. paper).
Year: 2010
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| University of Sargodha-Central Library | 659.1019 FEP (Browse shelf) | Available | 82979 |
Includes bibliographical references and indexes.
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
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