Managerial economics :
by Keat, Paul G.
Edition statement:6th ed. Published by : Pearson ; (New Delhi :) Physical details: xxiv, 551 p. : ill. , dia., fig. ; 26 cm. ISBN:9780136040040 (casebound); 9788131733530.| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 338.50 KEM (Browse shelf) | Available | 80482 |
Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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