Advertising and promotion :
by Belch, George E.
Additional authors:
Belch, Michael A.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:6th ed.
Published by :
McGraw-Hill,
(Boston :)
Physical details: xxvi, 779, [67] p. : col. ill. ; 28 cm.
ISBN:0072536764 (alk. paper); 0071214380 (international : alk. paper).
Year: 2004
Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 659.1 BEA (Browse shelf) | Available | 61198 |
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659.1 BEA Advertising and promotion : | 659.1 BEA Making your own telescope / | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : |
Includes bibliographical references (p. EN1-EN25) and index.
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