Customer-driven services management /
by Balachandran, S.,
Edition statement:2nd ed. Published by : Response Books ; | Sage Publications, (New Delhi : | Thousand Oaks, Calif. :) Physical details: xiii, 304 p. ; 22 cm. ISBN:0761932550 (pbk.); 9780761932550 (pbk.); 8178293897 (pbk.); 9788178293899 (pbk.). Year: 2004| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 658.8 BAC (Browse shelf) | Available | 61309 |
Includes bibliographical references (p. [292]-294) and index.
Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.
In Indian context.
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