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Market leadership strategies for service companies :

by Terrill, Craig.
Additional authors: Middlebrooks, Arthur.
Published by : NTC Business Books, (Lincolnwood, Ill. :) Physical details: xvi, 268 p. : ill. ; 24 cm. ISBN:0844224413. Year: 2000
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.38 TEM (Browse shelf) Available 53906

At head of title: American Marketing Association.

Includes bibliographical references (p. 253-254) and index.

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