Wazir Agha Library, UOS

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Public relations online :

by Kelleher, Tom
Published by : SAGE Publications, (Thousand Oaks, Calif. :) Physical details: xv, 161 p. ; 23 cm. ISBN:1412914175 (pbk.); 9781412914178 (pbk.).
Subject(s): Public relations -- Data processing. | Public relations -- Computer network resources.
Year: 2007
Online resources:
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.20 KEP (Browse shelf) Available 69651

Includes bibliographical references and index.

Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.

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