Wazir Agha Library, UOS

Normal view MARC view ISBD view

Advertising management /

by Batra, Rajeev.
Additional authors: Myers, John G., -- 1933- | Aaker, David A.
Edition statement:5th ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xiii, 754 p. : ill. ; 25 cm. ISBN:0133057151.
Subject(s): Advertising -- Management
Year: 1996
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.6 BAA (Browse shelf) Available 50318

Aaker's name appears first on 4th ed.

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.
//