Advertising theory and practice /
by Sandage, C. H.
Series: Irwin series in marketing Edition statement:11th ed. Published by : R.D. Irwin, (Homewood, Ill. :) Physical details: xv, 509 p., [6] p. of plates : ill. (some col.) ; 25 cm. ISBN:0256028516.
Subject(s):
Advertising.
Year: 1983
Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 659.6 SAA (Browse shelf) | Available | 58036 |
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659.6 ONI International marketing : | 659.6 PAA Advertising campaign strategy : | 659.6 ROH How to advertise / | 659.6 SAA Advertising theory and practice / | 659.6 SAA Advertising Theory and Practice / | 659.6 SCC Communicating globally : | 659.6 SCS Strategic advertising campaigns / |
Includes bibliographical references and index.
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