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Advertising theory and practice /

by Sandage, C. H.
Additional authors: Fryburger, Vernon Ray, -- 1918- | Rotzoll, Kim B.
Series: Irwin series in marketing Edition statement:11th ed. Published by : R.D. Irwin, (Homewood, Ill. :) Physical details: xv, 509 p., [6] p. of plates : ill. (some col.) ; 25 cm. ISBN:0256028516.
Subject(s): Advertising.
Year: 1983
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.6 SAA (Browse shelf) Available 58036

Includes bibliographical references and index.

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