Wazir Agha Library, UOS

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Advertising and the mind of the consumer :

by Sutherland, Max
Additional authors: Sylvester, Alice K.
Edition statement:2nd ed. Published by : Allen & Unwin, (St. Leonards, NSW :) Physical details: xv, 326 p. : ill. ; 23 cm. ISBN:1865082317.
Subject(s): Advertising -- Psychological aspects. | Consumer behavior.
Year: 2000
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.6 LAA (Browse shelf) Available 58037

"New revised international edition"--Cover.

Includes bibliographical references (p. 304-315) and index.

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