Marketing research /
by Burns, Alvin C.
Additional authors:
Bush, Ronald F.
Edition statement:3rd ed.
Published by :
Prentice Hall,
(Upper Saddle River, N.J. :)
Physical details: xxi, 699 p. : ill. (some col.) ; 26 cm. +
ISBN:0130144118.
Subject(s):
Marketing research.
Year: 2000
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 659.1 BUM (Browse shelf) | Available | 64554 |
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659.1 BEA Advertising and promotion | 659.1 BEL l Advertising and promotion : | 659.1 BIJ Journalism advertisement and public relations / | 659.1 BUM Marketing research / | 659.1 CLI Integrated advertising, promotion, and marketing communications / | 659.1 DAC The consumerist manifesto : | 659.1 HAP Planning for power advertising : |
System requirements for accompanying computer discs: Windows 95 or Windows NT 3.51 or higher.
Includes bibliographical references (p. 677-689) and index.
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